Going Public®

Their Journey.Your Decision.

Going Public®

GOING PUBLIC® The groundbreaking series where viewers can Click-to-Invest while they watch.

Season 2 coming soon to MarketWatch.

Episodes

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Episode 1 - Click-To-Invest

In the series premiere of Going Public®, meet Wall Street maven Lauren Simmons as she introduces you to two American companies – Hammitt and PROVEN – both of whom launched their public offerings where viewers can Click-to-Invest while they watch.

Go to Episode 1 - Click-To-Invest Page
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Episode 2 - Their Journey. Your Decision

Meet the next two companies vying for investment capital in Episode 2 of Going Public®, TREBEL, and NGT Academy. Join host Lauren Simmons as she introduces you to the charismatic founders who are aiming to bring music to the masses and train an army of cyber security warriors.

Go to Episode 2 - Their Journey. Your Decision Page
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Episode 3 - Billionaire with a capital B

With their public offerings open, it's time to meet "The King." TREBEL tries to land a billionaire investor while Hammitt's founder channels his inner James Bond. Finally, mentor Jeff Hoffman joins Going Public® to provide a masterclass in branding and scalability as our founders continue their public offering journeys.

Go to Episode 3 - Billionaire with a capital B Page
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Episode 4 - From Farmers Market to Capital Markets

On this episode of Going Public, PROVEN learns about scaling a business from expert Jaime Schmidt, who bootstrapped a business to a nine-figure exit from her own kitchen. Hammitt and TREBEL’s path to the public markets leads them through Mexico City as they work with global entrepreneur Jeff Hoffman to gain an edge through celebrity branding. And NGT Academy tries to land a billionaire.

Go to Episode 4 - From Farmers Market to Capital Markets Page
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Episode 5 - Let it Snow!

Meet Josh Snow, a digital marketing prodigy and founder of the nine-figure oral care brand Snow, as he mentors Hammitt on scaling faster. NGT Academy goes in hard for $1M while PROVEN focuses on customer loyalty and retention. TREBEL and host Lauren Simmons talk motivation.

Go to Episode 5 - Let it Snow! Page

WHAT IS GOING PUBLIC®: An innovative original series

Going Public® is a groundbreaking series that follows the stories of founders on their capital-raising journey, and for the first time ever, viewers around the world can Click-to-Invest while they watch.

Customers and fans can now gain ownership in featured companies as they launch their public offerings while the series unfolds.

THEIR JOURNEY. Your decision.

The Founders

The real stars of the show

Image of Saleen's founders

Steve Saleen Founder, CEO, and Chairman

Image of Max's founders

JOE VOYTICKY Co-Founder & CEO

Image of Foundry Michelangelo's founders

Mark Russo Chairman & CEO

Image of TREBEL's founders

Robert Vanech CFO & Chief Revenue Officer

Gary Mekikian CEO & Co-Founder

Image of PROVEN's founders

Amy Yuan CTO & Co-Founder

Ming Zhao CEO & Co-Founder

Image of Hammitt's founders

Andrew Forbes CEO

Tony Drockton Chairman & Chief Cheerleader

Image of NGT Academy's founders

Jacob Hess CAO & Co-Founder

Terry Kim CEO & Co-Founder

BEHIND THE SCENES

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S1E1 of Behind the Scenes NGT Academy

NGT Academy's Terry and Jacob give you a preview of their new campus.

Go to S1E1 of Behind the Scenes NGT Academy Page
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S1E1 of Behind the Scenes Hammitt

Hammitt’s Andrew and Tony have some fun between takes.

Go to S1E1 of Behind the Scenes Hammitt Page
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S1E1 of Behind the Scenes Proven Skincare

Take a peek behind the curtain with PROVEN’s Amy and Ming.

Go to S1E1 of Behind the Scenes Proven Skincare Page
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S1E1 of Behind the Scenes TREBEL

TREBEL’s Bob and Gary take you behind the scenes during their shoot in Miami.

Go to S1E1 of Behind the Scenes TREBEL Page

It’s not the 'What' it’s the 'Why'

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Why us

  1. A catalyst for emerging brands

    Going Public ® offers brand exposure to millions of viewers. Featured companies can turn customers, fans, and followers into brand ambassadors while accelerating revenue through new customer acquisition.
  2. Airing on MarketWatch.com

    Season 2 will be digitally streamed on MarketWatch.com, which boasts over 50 million monthly unique visitors and will be promoted across the Wall Street Journal Delivery Network including Barrons.com, WSJ.com, Investors.com, as well as their respective YouTube and Meta properties.
  3. Promoted to Millions of Retail Investors

    The Wall Street Journal Delivery Network will provide extensive promotions for Going Public, which includes driving awareness amongst the 7.6 million Retail Investors it reaches on MarketWatch.com, which ranks #2 in reach of Retail Investors, High Net Worth Individuals, Active Traders, and self-directed Investors.
    * Source: 2022 Doublebase Ipsos Affluent Survey USA

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STARTED?

THEIR JOURNEY. Your decision.