Going Public Answers: What is Retail Investing? by Karlista Maroney


As the popularity of topics such as Robinhood, Acorns, and Wall Street Bets grows, questions around non-professionals investing are on the rise. So what is retail investing?

The difference between retail investors and accredited investors 

A retail investor, put simply, is an individual who buys and sells stock. The biggest differences between a retail investor and an accredited investor is that the latter has attributes with respect to their net worth, income or licensenture. Fortunately, retail investors have access and ample opportunity to open brokerage accounts.


Terry Kim NGT Academy

Methods of retail investing

While there are various ways of investing that retail investors can choose from while diversifying their portfolio such as securities, ETFs and mutual funds this can all begin to sound confusing. What Going Public is passionate about, is sharing that non-accredited individuals can invest in startups. How? One point of access is equity crowdfunding. The JOBS Act went into effect in 2015 and one of its exemptions permits anybody globally over the age of eighteen to own shares in the companies they know and love. There are many ways a person can invest, and each has its own associated risks, so it's important to do research and due diligence on what makes sense to you.


Ming Zhao PROVEN Skincare

How to learn more

If you’re currently a retail investor or you’re looking to start building out your portfolio it's important to immerse yourself in information that can help guide your experience. Books, blogs and news are great ways to keep yourself informed. Of course, when it comes to investing in any company it's important to educate yourself on that offering. Going Public aims to give viewers an inside look at entrepreneurs that have embarked on a journey to raise capital and grow their business. For the first time ever, viewers can Click-to-Invest and buy shares in any featured company while they watch. Shows like Going Public are important, because they provide access to the inner workings of a company the public doesn’t generally see.

Tony Drockton Hammitt


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