Click-to-Invest Series | Going Public®

Going Public®

Their Journey.Your Decision.

Going Public®

GOING PUBLIC® The groundbreaking series where viewers can Click-to-Invest while they watch.

Season 2 coming soon to MarketWatch.

Up Next on Going Public®



Cards and Coffee

Season 2 Episodes

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Going Public® TRAILER: SEASON 2

The Groundbreaking Series where viewers can Click-to-Invest ® while they watch is back for another season. NBA legend Baron Davis hosts as the featured Founders step outside of their comfort zone to engage in various physical and mental challenges beginning with the G.O.A.T himself, Floyd Mayweather Jr. Watch as Steve Saleen, of Saleen Automotive, Joe & David Voyticky of Max International, and Dan Fleyshman of Cards and Coffee put it all on the line.

Go to Going Public® TRAILER: SEASON 2 Page
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EPISODE 1: Three Minutes

On Day One, our three founders quickly discover that this is no ordinary business show when they pull up to the Mayweather Boxing Club. Under the guidance of
the G.O.A.T. himself, the parallels between boxing and business are striking, as one three-minute round with the champ sets the tone.

Go to EPISODE 1: Three Minutes Page
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EPISODE 2: Truth or Fail

Baron delves deep into the lives of each entrepreneur and their companies in a series of intimate interviews—with a catch. Each founder is hooked up to a lie detector, turning every question into a high-stakes truth challenge.

Go to EPISODE 2: Truth or Fail Page
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EPISODE 3: Discomfort Zone

At Black Site Ranch, our founders are thrust into a grueling gauntlet of physical and mental challenges. Each test is a battle to prove their mettle to the experts— and themselves—as they fight to demonstrate success under extreme pressure.

Go to EPISODE 3: Discomfort Zone Page
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EPISODE 4: Undercover VC

Our founders arrive, expecting to meet with high-profile Venture Capitalists, but they’re in for a surprise. The VC’s have gone undercover, disguised as characters in the office. With the hidden cameras capturing it all, this unconventional pitch setting unveils each Founders’ true colors.

Go to EPISODE 4: Undercover VC Page
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EPISODE 5: Closing Bell

Our founders have triumphed in the ring, thrived under intense scrutiny, and persevered through pressure filled situations, outside of their comfort zone. Now, they share their deepest motivations and reveal what drives them to succeed while exploring what they hope to accomplish with the support of the viewers.

Go to EPISODE 5: Closing Bell Page

Season 1 Episodes

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Episode 2 - Their Journey. Your Decision

Meet the next two companies vying for investment capital in Episode 2 of Going Public®, TREBEL, and NGT Academy. Join host Lauren Simmons as she introduces you to the charismatic founders who are aiming to bring music to the masses and train an army of cyber security warriors.

Go to Episode 2 - Their Journey. Your Decision Page
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Episode 3 - Billionaire with a capital B

With their public offerings open, it's time to meet "The King." TREBEL tries to land a billionaire investor while Hammitt's founder channels his inner James Bond. Finally, mentor Jeff Hoffman joins Going Public® to provide a masterclass in branding and scalability as our founders continue their public offering journeys.

Go to Episode 3 - Billionaire with a capital B Page
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Episode 4 - From Farmers Market to Capital Markets

On this episode of Going Public, PROVEN learns about scaling a business from expert Jaime Schmidt, who bootstrapped a business to a nine-figure exit from her own kitchen. Hammitt and TREBEL’s path to the public markets leads them through Mexico City as they work with global entrepreneur Jeff Hoffman to gain an edge through celebrity branding. And NGT Academy tries to land a billionaire.

Go to Episode 4 - From Farmers Market to Capital Markets Page
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Episode 5 - Let it Snow!

Meet Josh Snow, a digital marketing prodigy and founder of the nine-figure oral care brand Snow, as he mentors Hammitt on scaling faster. NGT Academy goes in hard for $1M while PROVEN focuses on customer loyalty and retention. TREBEL and host Lauren Simmons talk motivation.

Go to Episode 5 - Let it Snow! Page
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Episode 6 - Enterprise Value(s)

With TREBEL’s offering closing on March 30th, Josh Snow offers a unique approach to customer acquisition while NGT Academy demonstrates their commitment to veterans, visiting a recent graduate. HAMMITT doubles down on their devotion to quality after pitching a billionaire and PROVEN humbles Jeff Hoffman with a formal invitation.

Go to Episode 6 - Enterprise Value(s) Page

WHAT IS GOING PUBLIC®: An innovative original series

Going Public® is a groundbreaking series that follows the stories of founders on their capital-raising journey, and for the first time ever, viewers around the world can Click-to-Invest while they watch.

Customers and fans can now gain ownership in featured companies as they launch their public offerings while the series unfolds.

THEIR JOURNEY. Your decision.

The Founders

The real stars of the show

Image of Saleen's founders

Steve Saleen Founder, CEO, and Chairman

Image of Max's founders


Image of Cards and Coffee's founders

Dan Fleyshman Co-Founder & Chairman

It’s not the 'What' it’s the 'Why'

Why us

  1. A catalyst for emerging brands

    Going Public ® offers brand exposure to millions of viewers. Featured companies can turn customers, fans, and followers into brand ambassadors while accelerating revenue through new customer acquisition.
  2. Airing on

    Season 2 will be digitally streamed on, which boasts over 50 million monthly unique visitors and will be promoted across the Wall Street Journal Delivery Network including,,, as well as their respective YouTube and Meta properties.
  3. Promoted to Millions of Retail Investors

    The Wall Street Journal Delivery Network will provide extensive promotions for Going Public, which includes driving awareness amongst the 7.6 million Retail Investors it reaches on, which ranks #2 in reach of Retail Investors, High Net Worth Individuals, Active Traders, and self-directed Investors.
    * Source: 2022 Doublebase Ipsos Affluent Survey USA

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THEIR JOURNEY. Your decision.